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Start with Why

Some of you might have read Simon Sinek’s best-selling book ‘Start with Why’- or at least seen the Ted talk. The rediscovery of ‘why’ surprises me because I’m one of those people who are always thinking about why.

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Start With Why

Start With Why

Some of you might have read Simon Sinek’s best-selling book ‘Start with Why’- or at least seen the Ted talk. The rediscovery of ‘why’ surprises me because I’m one of those people who are always thinking about why. I’m always asking questions. If I can’t understand the purpose behind what I’m doing then you won’t have me on board for very long. Starting with why comes naturally for me.